3 Artists + 5 Days + 1 Wall (and a whole lot of backpacks)
That's the concept behind JanSport's Live Outside Campaign, which just went live. This was my second year photographing the campaign, and it's easily one of the best projects to work on.
What I love so much about this campaign is how 100% real it is. JanSport is all about having fun outside with your friends, and they find the best ways to bring that to life by really creating fun situations with real people. We're not talking about staged shoots with artists in dirty clothes pretending to paint a wall. Live Outside is all about documenting the process of real artists creating something beautiful and having a lot of fun with their friends along the way.
See more of the photos on my website here. And check out the really fun episodes that the video team shot during our adventures all over Rio here. Photos from the shoot will be on the JanSport website, social media, print materials, all over really.